I build brands that move people.
I’m Jamie Lacroix, a brand and marketing leader with more than 20 years of experience in nonprofit marketing and communications. I lead rebrands, websites, campaigns, and the teams and partners behind them.
Jamie Lacroix / Brand & marketing leadership
I build brands
that move
people.
I’m Jamie Lacroix, a brand and marketing leader with more than 20 years of experience in nonprofit marketing and communications. I lead rebrands, websites, campaigns, and the teams and partners behind them.
years in marketing,
communications, and creative
organizational rebrands
NET Research Foundation + The David Project
capital campaign supported
through creative and video
Selected work
Selected projects
A selection of projects I’ve led, with examples of the strategy, design, and collaboration involved.
Kingsley Montessori School ↗
Brand strategy, audience engagement, digital marketing, a new website, and creative communications.
Brand strategy · Digital experience · Communications
NET Research Foundation ↗
An organizational name change, new identity, and website redesign.
Organizational rebrand · Positioning · Creative direction
The David Project ↗
A rebrand, website, and mobile app following a new strategic plan.
Brand leadership · Team alignment · Digital tools
Big Bites for Big Minds ↗
A Kingsley Montessori School fundraiser. Two years of branding and creative direction for a shared cooking experience supporting financial aid.
Event branding · Food and community · Participant experience
How I work
Strategy and execution
I connect brand and creative work with audience needs, campaign performance, and organizational goals. I combine strategic leadership with hands-on writing, design, and creative direction.
01
Brand strategy and storytelling
I’ve led organizational rebrands, developed campaign concepts, and shaped messaging across print, digital, video, and photography.
02
Audience growth and engagement
I align advertising with enrollment priorities and use audience response and campaign performance to guide targeting, messaging, and spending.
03
Marketing automation and digital experience
I connect segmented communications, landing pages, and HubSpot-supported follow-up to help audiences understand their options and take the next step.
04
Leadership and collaboration
I work with senior leaders, staff, and agency partners to set priorities, manage budgets, and carry projects from strategy through delivery.
About Jamie Lacroix
Brand and marketing leadership.
For more than 20 years, I’ve led brand, marketing, and communications work across education, medical research, and community organizations. My experience includes organizational rebrands, audience acquisition, website launches, fundraising campaigns, and creative direction.
At Kingsley Montessori School, I lead marketing and communications and serve on the School Administrative Team. I set priorities with senior leaders, manage staff and agency partners, and connect marketing decisions to enrollment, fundraising, and community needs.
Previously, I led organizational rebrands at NET Research Foundation and The David Project. That work brought together leadership, boards, staff, and external partners around new positioning, identities, and digital experiences.
I combine that strategic responsibility with hands-on writing and design. I oversee digital campaigns, shape audience-specific communications, and lead creative projects across websites, print, video, and photography.
I hold an MS in Advertising from Boston University and a BS in Psychology from Union College.
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